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Non-LGBTQ⁺ Ad
Effective LGBTQ⁺ Design
MORE THAN HALF OF LGBTQ⁺ CONSUMERS ARE MORE LIKELY TO PURCHASE A PRODUCT FROM A BRAND WHEN EXPOSED TO LGBTQ⁺-THEMED ADS OVER GENERIC ADS.
1. Partner with the team that has over 25 years of experience promoting to the LGBTQ⁺ audience.
2. Leverage COMMANDO’s industry ad tech to track and optimize sales and acquisition goals.
3. Target this sought after audience Nationally, Regionally, or Locally, on Dating, Social, Desktop, & Video platforms.
Don’t Miss out on this Extremely Valuable LGBTQ⁺ Audience
2X
BRAND LOYALTY
LGBTQ⁺ consumers are 2X more likely to buy from customers they trust and more likely to buy from LGBTQ⁺-friendly brands.
23%
HIGHER INCOME
of same-sex households have a higher median income compared to straight counterparts.
10K
MORE INCOME
Income is almost $10,000 higher ($61,200 compared to $51,500 respectively).
53%
AUDIENCE
impressions go to millennials (18-34), 27% to Gen Xers (35-54).
20%
OF MILLENNIALS
identify as LGBTQ⁺ and 76% of all Millennials view queer-focused LGBTQ⁺ media and entertainment.
917B
BUYING POWER
The buying power of the LGBTQ⁺ is $917 Billion in the U.S. and $4.3 Trillion globally.
The LGBTQ⁺ audience has almost $1 trillion in buying power.
BUYING POWER
The LGBTQ⁺ market processes
$1 Trillion
in buying power in the U.S.
(Source: Media Conscious)
DISPOSABLE INCOME
Same-sex households have
23%
higher median income compared
to straight households
(Source: Media Conscious)
BRAND LOYALITY
LGBTQ⁺ consumers are
2.06x
more likely to buy from
companies they trust
(Source: Media Conscious)