6 Queer Moments in 2021
The world may have been a mess last year but you know who wasn’t? These queer queens.
From TV to music, countless LGBTQ+ celebrities from every corner of the industry had their moment to shine during 2021. Celebrate with us as we recap some of the most noteworthy herstory making moments from last year.
Gender Inclusivity on RuPaul’s Drag Race
2021 featured historic firsts on the RuPaul’s Drag Race franchise. The first transmasculine contestant appeared on RuPaul’s Drag Race season 13 when Gottmik (aka Kade Gottlieb) stepped into the Werk Room and into the hearts of millions of fans. Across the pond on the show’s United Kingdom franchise, Victoria Scone would change the game by becoming the very first AFAB (Assigned Female At Birth) and lesbian contestant on any Drag Race franchise. These performers have helped change the game for good and for the better.
This show touches on many topics the community has been starved of but the brightest and most touching moment in the show unfolds as two of the main characters bond over coming out to their conservative immigrant families. The show’s dynamics are complex, emotionally charged and very much a real representation of the daily experience of LGBTQ+ and LatinX people in the United States.
Former presidential candidate Pete Buttigieg would become the first openly LGBTQ+ member of a presidential administration when he was selected, and sworn in, as the Secretary of Transportation in President Joe Biden’s cabinet. Secretary Buttigieg and his husband Chasten would end the year by becoming parents to twins.
Just as important as big break out moments, are those shared from long beloved stars. Demi Lovato came out, publicly, as non-binary in 2021. This not only furthered visibility for many other non-binary folks in the world but sparks an ongoing dialogue around undoing gender identity expectations and perceptions.
In his award winning song “Montero (Call Me by Your Name)” Lil Nas X sings “A sign of the time every time that I speak!” Both infamous and beloved, no one can deny that Lil Nas X used the internet (specifically Tik Tok) to his advantage in 2021 and made a massive impact on the modern music scene, as well as the charts. From the marketing and launch of Monterro to eventually winning GQ’s Man of the Year, the famous singer absolutely dominated the online space in 2021.
The United States joined Australia, Iceland, and India in offering non-binary individuals the option to no longer have to choose between “Male” or “Female” and instead select the newly added third option of an “X.” The first of these passport was issued to intersex veteran Dana Zzyym.
We could go on and on but to get to the point, 2021 was JAM PACKED with LGBTQ+ visibility and much of our media was saturated with history making visibility moments. COMMANDO has long stated that the community and importance of inclusion is growing but 2021 only solidified that fact.
In addition to the clear growth in visibility and relevance in pop culture, a recent study by Gallop found that the amount of openly LGBTQ+ people has increased year over year since 2012. In addition to the overall identification of the population, their most recent study found that half of LGBT adults (54.6%) identify as bisexual. About a quarter (24.5%) say they are gay, with 11.7% identifying as lesbian and 11.3% as transgender.
Countless studies, including those from HRC have found that the number of LGBTQ+ people (particularly in Gen Z) is increasing steadily.
From a business perspective, we understand what this means and we want to help you to understand as well. As the market grows, old customer bases will age out and a new consumer market will begin to form. With a massive rise in media/pop culture representation, more and more younger people are going to feel empowered to live their truth and be openly LGBTQ+.
The market change isn’t a “in the future” thing, it’s happening right now as you’re reading this article. Your consumer base is becoming increasingly queer and we want to help you speak to that new and growing audience.
As a queer owned and operated full service marketing agency, COMMANDO has just the right experience and vocabulary to help your business reach LGBTQ+ consumers where they are actually hanging out.
If you’re ready to step into more inclusive marketing and keep your business up with the times, book your FREE 30 minute consultation here.